AIPSF President Jim Hoffheimer debates "texting" while
In July of 2007, AIPSF
President Jim Hoffheimer took part in a nationwide series of short televised
debates regarding the safety/dangers of new technologies that allow emails
to be read to drivers. Click the
the left to see one of these debates and
here to see a related interview.
(Note: the video in the background is related to the new technology).
JOHN SECADA TAKES THE
The Florida Department of
Transportation and the American Institute for Public Safety Foundation hvae
produced a public service announcement to kick off a statewide campaign to
save lives entitled L.E.A.D., Let's Eliminate Aggressive Driving.
This PSA will be a high
impact message to raise public awareness and save lives addressing what is
now the leading concern among drivers today, aggressive driving and road
rage. According to the National Highway Traffic Safety Administration
aggressive driving is responsible for two-thirds of all traffic fatalities,
which is almost four times as many as driving under the influence.
Walker/Fitzgibbon Television and Films created a 30-second spot, shot in
both English and Spanish, featuring two-time Grammy Award winning
singer/songwriter John Secada, delivering a serious message in a way that
will reach the target audience with the desired impact of making people
think, feel and behave differently when they drive. The "edgy" stylish
production is delivered in a way "to make it cool to be a better driver".
PSA is a part of an all embracing campaign produced by the American
Institute for Public Safety Foundation, based in Aventura in conjunction
with the Florida Department of Transportation, to promote traffic safety.
Florida is home to four of the top ten metro areas in the country for
fatalities due to aggressive driving. Tampa/St. Petersburg is 2nd with
Orlando 4th, Miami 5th, and Fort Lauderdale 7th.
For more information on
the campaign or to find out how you can be a part of the solution to
aggressive driving in Florida or in your state, please call the American
Institute for Public Safety Foundation at 800-391-7534.